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| The Happenings Feature - January 2007 |
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Barclays Center
Atlantic Center gains a major corporate sponsor
In a bold move, Barclays bank bought the naming rights to the new Nets arena, to be called Barclays Center, the centerpiece of Atlantic Yards.
The 20,000 seat arena will be the home of the Nets in the 2009 season, signalling the return of
professional sports to Brooklyn. It will also serve as a venue for arts and other athletic events,
hosting more than 200 events annually.
Mayor Michael Bloomberg joined a star-studded gathering at the Brooklyn Museum on Thursday, January 18,
to announce the partnership. On stage with the mayor were Nets stars Jason Kidd and Vince Carter,
rapper Jay-Z, NBA Commissioner David Stern, and architect Frank Gehry.
"I know of no company that would be better to bring their reputation to Brooklyn," said Bloomberg.
"And the opportunity to put your name on something this big, and with this phenomenal design, this
is the kind of iconic design that people are going to recognize from any part of the country and every
part of the world."
Robert E. Diamond, Jr., President of Barclays PLC, responded, "We are delighted to put our name to
a development that will be a visual and economic landmark in the rennaissance of Brooklyn."
In addition to the naming rights, Diamond announced the Nets-Barclays Sports Alliance, a non-profit
organization, designed to help the children of Brooklyn. As its first objective, the organization
will repair and renovate basketball courts and other sports facilities in the borough. They will also
promote athletics and sponsor amatuer athletic tournaments and clinics for Brooklyn's youth.

Diamond, Ratner and Bloomberg
©Mark D Phillips View Larger |
Bruce Ratner, President and CEO of Forest City Ratner Companies, thanked Mayor Bloomberg, citing his
leadership for bringing development to its high level in New York City.
"We believe this partnership marks an important moment in Brooklyn's history and its place on the
international stage," said Ratner.
Mark Jackson, former point guard for the New York Knicks and emcee of the event, told the crowd that,
"Growing up in Brooklyn, I always dreamed of the day we could play in my home town." Now as an analyst
for the Nets, he looks forward to sitting in the new arena to see his friends, Nets stars Jason Kidd and
Vince Carter (both at the event), play for the "children of Brooklyn."
Barclays, a leading global financial services company, has been in the US for more than a century. Sports
are a significant part of the company's sponsorship portfolio including golf and soccer. The Barclays
Center partnership covers 20 years from the Nets' first season in the arena for more than $300 million.
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The Happenings Feature - Story Archive
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Happenings Story Archive
Visit our HAPPENINGS page to see events taking place in South Brooklyn. |
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DUMBO IMPROVEMENT DISTRICT UNVEILS
FIRST ANNUAL "DUMBO LIGHT CAPADES" IN BROOKLYN BRIDGE PARK

©Mark D Phillips
Empire Stores Building |
"It's holiday lights - Brooklyn style!" said Borough President Markowitz. "Where else but in Dumbo can you find such an illuminated mix of creativity, originality and holiday spirit? These beautiful light sculptures will brighten up Brooklyn for residents of all ages, and make Brooklyn Bridge Park even more festive this holiday season."
Lights on Empire Stores will run for 80 seconds every hour on the half hour and six sculptures grace the field beneath the Manhattan Bridge.
Light Capades.... Continued
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Through a Lens Darkly

Annie Leibovitz at Brooklyn Museum
©Mark D Phillips View Larger |
Annie Leibovitz has photographed celebrities, presidents, and a very naked, extremely pregnant Demi Moore.
Now her surprisingly personal, searingly raw exhibition - "Annie Leibovitz: A Photographer's Life, 1990 - 2005" - will be showcased at the Brooklyn Museum through January 21.
It features pictures of not only Hollywood celebs and heads-of-state, but fetchingly candid shots of ordinary folks and people dear to the photographer.
In advance of the show's opening on October 20, Leibovitz, who is gracious and unassuming away from the lens, provided a rare, behind-the-scenes peek into her work and her life -- leading a walking tour through the museum.
Through a Lens Darkly .... Continued |
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SouthBrooklynInternet. All material ©2006. No reuse without permission.
All photographs ©Mark D Phillips - southbrooklyninternet.com |
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